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Bianca Wu

Product Designer 

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WELCOME TO MY PORTFOLIO!

Projects I've Obsessed Over

As someone who loves ideating & building solutions for society’s biggest problems, I’ve spent many a night working on these fun projects with clients, strangers, and friends alike.

It’s Okay to Take a Break

How I conceptualized healthier & monetizable streak system features & campaigns for Duolingo

Optimizing for Growth

How we redesigned dashboard screens to increase platform conversions & improve user retention at Node App

IN PROGRESS

Keeping It Simple

How we helped Cisco’s GSV team streamline their internal communications

Testifi: COVID-Free Hangouts

How we designed a socially unintrusive COVID-19 status verification platform in 48 hours & won a collegiate design competition

Testimonials

Kind things kind people have said.

"Bianca showcased excellent leadership skills throughout our project, and really helped to increase our team’s synergy, while also promoting each of our talents. She was thoughtful, creative, and welcomed criticism and feedback. She’d be a great addition to any diverse team of designers!"

~ Justyn Nieto, Front-End Web Dev @ Vinyl Ink

"I recommend Bianca as a Product Designer because she did great by facilitating the design thinking process and establishing a solid workflow for her team in UX Hackathon 2020. The challenge was to build an engaging onboarding for our graphic design software, Lunacy."

~ Luba Zee, Chief Growth Officer @ Icons8

"Working with the team from Gaucho Creative was a great experience. They communicated clearly and precisely all the way through our project and the final project was even better than we anticipated!"

~ Nikki Erlandson, Business Operations Manager @ Cisco

GET TO KNOW BIANCA

Who is she?

Born and raised in the San Francisco Bay Area, Bianca Wu is a neurodivergent product strategist & designer who fluctuates between an INFP and ENFJ depending on which month it is. 

Like all product designers, she loves asking why things are the way that they are and brainstorming countless ways they could be designed to scale better. And unlike all product designers, she likes to leverage her background in economics and accounting to amalgamate design thinking with business strategy.

She is on a design hiatus, but you can email her at biancanwu@gmail.com if you'd like a copy of her resume.